2. Information Collection and Use Practices
2.1. Types of Information Collected
MidPixel may collect two different types of information, Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”). PII and Non-PII may be collected anytime you access or use a MidPixel website, including this Website. PII and Non-PII may also be collected by MidPixel during in-person discussions, telephone conversations, and electronic or other written communications.
Personally Identifiable Information Collected: In order for you to access and use the services offered through the Website, we may require you to provide information that identifies you as an individual (i.e., “PII”). PII may include the following categories of information: (1) Contact Data (such as your name, mailing address, email address, and phone number(s)) and (2) Financial Data (such as your account or credit card number). If you communicate with us by email, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete online forms or surveys, any information provided may be collected as PII.
Non-Personally Identifiable Information Collected: We may automatically track and collect the following categories of information when you visit our Website or download our software: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Website; (4) device-specific information including hardware model, operating system and version, and information about the device’s interaction with our services; and (5) types of web browsers used to access the Website (collectively “Non-PII”). Non-PII is anonymous information that does not personally identify you but is helpful for improving your experience on the Website and with our software.
2.2. Uses of Information Collected
MidPixel uses PII in a variety of ways, including using the information to customize features; advertising that appear on the Website, improving our services, and making other offers available to you via email, direct mail, or otherwise.
2.3. Technology We May Use: Cookies, Web Beacons, and Clear Gifs
Understanding traffic patterns and the number of visitors to the Website and other websites that we partner with:
- Understanding how you use and interact with the Website;
- Improving MidPixel’s services and products;
- Optimizing your experience on the Website;
- Providing anonymous individual or aggregate auditing, research, modeling, and reporting for our advertisers and other partners;
- Storing your password so you do not have to re-enter it each time you visit the Website;
- Providing you with relevant advertising and content; and
- Managing our Website.
Clear Gifs are tiny graphics with a unique identifier, similar in function to cookies, used to track the online movement of Website visitors.
Please note that cookies, web beacons and clear gifs may be placed by a third party service provider who performs these functions for us. These third parties may have their own privacy policies.
2.4. Sharing of Personal Information
We may disclose PII or other data to comply with the law or legal requirements, enforce or apply our Terms and Conditions of Use & Sale and other agreements, or protect our rights, property, the safety of our users, or others.
Because Non-PII does not personally identify You, MidPixel reserves the right to use and disclose to third parties Non-PII for any purpose.
2.5. Interest-Based Ads
We may also may share Non-PII with advertisers and other third parties who may use it for advertising purposes, including to serve targeted advertising on non-affiliated third party sites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information about your online activities on the Website or other websites over time.
For example, anonymous information collected across multiple sites may enable the ad network to predict your preferences and show you ads that are likely to be of interest to you. Please note that we do not share any information that identifies you personally with the third party service providers who serve ads on our behalf.
You may also visit http://www.aboutads.info/consumers/ to learn about interest-based advertising and how to opt-out from online behavioral ads served by some or all participating companies.
2.6. Email Marketing
By submitting your email address through the Website, you are expressly consenting to receive emails from MidPixel, including from MidPixel’s affiliates, and from third parties concerning offers and advertisements unrelated to MidPixel. To opt-out of receiving email messages from us, from our affiliates or from other third parties, click on the “Unsubscribe” link contained in each email.
You can remove yourself at any time. Please note that if you decide not to receive marketing emails from us, you may still receive transactional email messages regarding your account. If you have questions or concerns regarding this provision, please contact us at support@MidPixel.com.
3. Confidentiality and Security of Personal Information
3.1. User Ability to Access, Update, and Correct PII
At any time you may contact MidPixel via email at support@MidPixel.com to update your PII or request that your PII no longer be shared by MidPixel. In the case that your user name or password is lost, stolen, or used without permission, promptly contact MidPixel at support@MidPixel.com to update the PII we have on file for you.
3.2. Your California Privacy Rights
If you are a California resident and would like to make such a request, please submit your request in writing to support@MidPixel.com. If you do not want us to share your personal information with third parties, you may opt-out of this information sharing by emailing us at support@MidPixel.com. In accordance with California Civil Code Sec. 1789.3, California resident users are entitled to know that they may file grievances and complaints with the California Department of Consumer Affairs, 1625 North Market Blvd., Suite N112, Sacramento, CA 95834; or by phone at 916-445-1254 or 800-952-5210; or by email to email@example.com firstname.lastname@example.org.
4. Third-Party Links and Public Information
Except where expressly stated by MidPixel, MidPixel is not affiliated or associated with operators of any third party websites that link to or are linked from any MidPixel-maintained website, including this Website. Please review the Third Party website policies of each site you visit.
MidPixel disclaims any responsibility for the accuracy or content of information found on third party websites that link to or are linked from any MidPixel website, including this Website. MidPixel disclaims any responsibility for the security of any information (including without limitation PII and Financial Data) that you may provide to any third party.
We also make chat rooms, forums, message boards, and news groups available to you as part of our MidPixel community. Please understand that any information that is disclosed in these areas becomes accessible to the public. You should exercise caution when deciding to disclose your PII in a public forum.
5. Google Analytics
We also use Google Analytics Advertiser Features to optimize our business. Advertiser features include:
- Remarketing with Google Analytics
- Google Display Network Impression Reporting
- DoubleClick Platform integrations
- Google Analytics Demographics and Interest Reporting
By enabling these Google Analytics Display features, we are required to notify our visitors by disclosing the use of these features and that we and third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to gather data about your activities on our Website.
Among other uses, this allows us to contact you if you begin to fill out our check-out form but abandon it before completion with an email reminding you to complete your order.
The “Remarketing” feature allows us to reach people who previously visited our Site, and match the right audience with the right advertising message.
We abide by Facebook’s Data Use Restrictions.
Any ad data collected, received or derived from our Facebook ad (“Facebook advertising data”) is only shared with someone acting on our behalf, such as our service provider. We are responsible for ensuring that our service providers protect any Facebook advertising data or any other information obtained from us, limit our use of all of that information, and keep it confidential and secure.
We do not use Facebook advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Facebook) and only to assess the performance and effectiveness of our Facebook advertising campaigns.
We do not use Facebook advertising data, including the targeting criteria for a Facebook ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
We do not transfer any Facebook advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.
7. Children's Privacy Statement
This children’s privacy statement explains our practices with respect to the online collection and use of personal information from children under the age of thirteen, and provides important information regarding their rights under federal law with respect to such information.
This Website is not directed to children under the age of thirteen and we do NOT knowingly collect personally identifiable information from children under the age of thirteen as part of the Website. We screen users who wish to provide personal information in order to prevent users under the age of thirteen from providing such information. If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen as part of the Website, we will delete such information from our records.
If we change our practices in the future, we will obtain prior, verifiable parental consent before collecting any personally identifiable information from children under the age of thirteen as part of the Website.
Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Website, we also do NOT knowingly distribute such information to third parties.
We do NOT knowingly allow children under the age of thirteen to publicly post or otherwise distribute personally identifiable contact information through the Website.
Because we do not collect any personally identifiable information from children under the age of thirteen as part of the Website, we do not condition the participation of a child under thirteen in the Website’s online activities on providing personally identifiable information.
8. California Consumer Privacy Act (CCPA)
The CCPA takes effect on January 1, 2020, and is intended to protect the personal information of California residents.
The CCPA has certain threshold requirements which a company must meet in order to be required to comply with its provisions. Upon information and belief, our company does not meet those thresholds. In the event of a change in our status, and if the data that you provide in the course of your use of our site, content, products and/or services is governed by CCPA, we will abide by the relevant portions of the Act.
If you are a resident of the state of California, you may have the right to: request disclosure of the personal information we have collected about you and the types of third parties with whom it has been shared; request a portable copy of your information; opt out from marketing messages or the sale of your information to third parties; and request deletion of your personal information.
To make these requests, please contact our CCPA contact at email@example.com
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